Every newborn should be loud and proud about who they are, where they come from and where they aspire to go. At Proud Baby our soft bamboo-cotton swaddles celebrate the roots, heritage and travels of babies and their families. Whether a homebody or vagabond, our Muslins with Meaning remind us who, what and where we love.Shop now
Swaddling a baby is popular across the world. It provides warmth and security for new babies.
Swaddling a baby creates a calming effect to help them settle and sleep whilst reducing the
chance of disturbance by the baby's own startle reflex.
Proud Baby's unique and beautifully designed bamboo cotton muslins are the perfect gift to add a personal touch
Proud Baby are committed to supporting international charity Save the Children by donating 5% of all profits.
Your purchase can help to transform the life of a child in need.
Click here to learn about Save the Children and how your support makes a real difference
After being shortlisted for 2 awards in the Ausmumpreneur Awards 2020, we're delighted to be awarded 3rd place in the Retail Business Award. Thank you for your support!